Facebook, Twitter, Instagram, oh my! Social media has become an important part of any business’s marketing campaign, but are you using it to your business’s advantage?
Learn Who Your Followers Are
In Sun Tzu’s famous work, The Art of War, he states, “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.”
Of course, your followers on social media aren’t your enemies – they’re your clients, colleagues, friends, community members, etc. But the same idea applies: if you don’t know your followers, don’t know how they’ll think or what they’ll respond to, you’re not utilizing your social media to your best advantage. Take note of who’s following you; most social media sites have a small space at the top of each profile for users to summarize themselves. This is a good place to start.
But don’t forget to take it a few steps further and actually interact with your followers a.k.a. potential clients. Include an open-ended question in your post to encourage your readers to share their own stories and experiences. When you get good or bad feedback, address it with a “like” or a comment, as needed.
Track Your Activity Levels
An indispensable key to not only get insight into who your followers are but to also maximize your social media presence is to learn when your pages are most active. You can give your business the upper hand by posting content during your peak activity hours.
There are plenty of programs that can give you detailed insight for when your followers are active. Tweriod, for example, is a free Twitter database that provides you with statistical information and charts about your follower activity. Google Analytics can also give you a ton of in-depth information on your traffic.
Are your peak times during a time when you can’t physically make posts? Many social media pages allow you to schedule posts in advance. You can also utilize programs like Hootsuite to schedule your posts to go up during your peak hours.
Minimize Your Marketing Costs
Social media supplies three great benefits to your marketing strategy:
It’s free (unless you opt for a premium package, which could be cost-effective in some cases),
It’s available for use 24/7, and
It can help you reach an unlimited audience.
Rather than paying to put out a press release, you can share it on social media or in a newsletter (which you can also push on social media). Additionally, producing a commercial can already take up a lot of your time and resources. So instead of also finding and paying someone to play it, utilize YouTube or Facebook’s video features to share it directly with your followers for free.
What are some of the ways you’ve learned to utilize social media to the best of its abilities? Tell us (and our readers like you!) all about it in the comments below.