Whether you are just starting your acupuncture practice or you are simply looking to expand your client base without having to drain your savings account, then consider these do-it-yourself marketing ideas. There is no need to hire a marketing team to implement these concepts; you just need to be willing to put in the time and effort.
Your first step to creating a marketing strategy is to look at how your business matches up with other providers in your community. Also, consider your experiences compared to theirs. If you are a well-established company with experience capitalize on that fact! If you are just starting out focus on what you excel at or what sets you apart from others so clients can see more value from your services.
Work with other related businesses within your area to cross-promote each other’s services. This can be as simple as displaying each other’s business cards at the front desk. You can consider other options such as direct marketing and offer specials for those visiting the other’s location.
Find Your Niche
There are many ways to target specific demographics when constructing these promotions such as teacher day, parents day, military veteran day, or whatever else you can think of to help drive clients toward your business.
Join your state association and implement loyalty programs or contest that will encourage people to visit to win a prize. Offer seats to a basketball game, holiday gift basket, or free passes to a football season. Use whatever is popular in your community as the focus of your partnership.
Put your name on almost any vehicle so your name and number can be seen wherever you go. The best option is to have your car professionally wrapped with a graphic of your logo with your name and phone number. Remember this should also be professionally done, so it is visually striking and appealing as your drive around town. Your name and number must be large enough so people can see while driving and must be branded so it can be recognized on your website, flyers, and especially your physical location.
Join Local Charities
Become a Toys-For-Tots drop-off location during the holiday season. Alternatively, get involved with local toy drives or charities. You will be seen doing good within your community, and your name will be noticed every time someone donates a toy to a child in need.
Create Your Own Day
Declare a specific day the day to defeat well-known problem individuals have with their lives. Consider topics that are trending especially in your area. It could be “Defeat Back Pain Day” so you can discuss the benefits of acupuncture and how it will help to treat chronic back pain. This is a wonderful opportunity for your business but more importantly, it is a chance to get to know your clients and the community you reside in. Be warned to not take advantage of clients issues this is a chance to educate and help those in need of relief. You could also consider arthritis, muscle problems, or any other symptom that acupuncture has been known to have extraordinary benefits.
When people search online for your acupuncture business, you need to be the first name that comes up. Platforms like HealingRadius enable users to search instantly by condition, client reviews, and location. By claiming your business and entering the accurate information for your acupuncture business, you will be better connected to future clients search for your services.
For more helpful tips on growing, starting, and improving your acupuncture business check out our blog and sign-up for your free HealingRadiusPro and HealingRadius account.