How to Define and Build Your Company Brand


There’s no doubt that having an effective brand is the quickest way to increase your global presence. And it’s easy to accomplish! In today’s world, every business—big or small—is taking advantage of resources like social media, and the Internet in general, to establish their brand and make themselves well-known. Contributing writer John Williams with says, “Your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors. Your brand is derived from who you are, who you want to be, and who people perceive you to be.”


Similarly, your brand should differentiate you from the competition while providing a clear understanding of what your business is capable of doing and what you want it to be known for. Contributing writer Scott Goodson with adds to that, saying, “Brands outlive products. Brands convey a uniform quality, credibility, and experience. Brands are valuable.” So, to get started, John Williams continues with specific questions to consider. What is your company’s mission? What are the benefits and features of your products or services?  What do your customers and prospects already think of your company? What qualities do you want them to associate with your company?


The answers that you come up with will be your stepping stones to brand-building success. And in your quest to become one of the most iconic brands of our time, take a look at our short and sweet list to define and build your brand! Branding 101, if you will.


  • Design a one-of-a-kind logo and put it everywhere (letterheads, invoices, business cards, brochures, print ads, and more)
  • Create your brand messaging and follow it through (Nike: Just do it; Adidas: Impossible is nothing)
  • Integrate your brand in phone calls and emails
  • Establish a voice that reflects your brand (included in written copy)
  • Develop a concise tagline that captures the essence of your brand
  • Draft templates and create brand standards for marketing materials


Those seem doable, right? We know you’ve got this! And if you happen to have any other tips for fellow business owners in the health and wellness industry, we’d love it if you would share them in the comment section below! Here at HealingRadiusPro, we want to continue building a community of hard-working and committed professionals that guide each other.

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