The Secret to Networking


What’s the hype about networking and why should you invest your time in it? Executive George Ross once said, “To be successful, you have to be able to relate to people; they have to be satisfied with your personality to be able to do business with you and to build a relationship with mutual trust.” So, what better way to build trustworthy relationships than through networking opportunities?

As we’ve all heard before, “It’s not what you know, it’s who you know.” To a certain extent, yes, but there’s more to it than that. Even though it’s necessary to know leaders and skilled individuals who can potentially mentor you throughout your career, what matters the most is if they know you. Separating yourself from hundreds of others will build positive relationships that last. Consider the following tips:

1. Put yourself out there
It’s OK if you’re not very outspoken. However, when you’re mingling with people at a yoga event, for example, you need to deliver and make it count. Think of networking as a call-to-action. What can you do or say in a situation that allows people to remember you in a positive light? It’s more than just exchanging business cards and making small talk. Rather, ask as many questions as possible regarding their business, along with informing them about yours, which brings me to my next point. Look below.

2. Ask nontraditional questions
Business owners, fitness instructors, alternative therapists, etc., are always being asked the usual, mundane questions. Sure they don’t mind, but this is your chance to stand out by asking questions that they don’t expect, that gets them to dig deeper. For example:

  • What is your favorite type of yoga? 
  • How did you start attracting new students to your fitness studio? 
  • How do you define success? 
  • What is a hardship that you’ve previously faced in your line of work and how did you overcome it?

3. Filter your contacts 
Great job! You’ve networked and made a positive impact on those you’ve communicated with. The next step is sorting and filtering your contact list to the people who are actually worth building a relationship with. If you’re wondering how, ask yourself whether or not you would be able to help each other in a professional way, and keep in mind that bigger is not always better. Maintaining a network of five to 10 professionals will allow you to focus more on each person and manage the most effective relationships.

HealingRadiusPro wishes you luck on your networking journey and that you find strength with your ideal candidates!

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