What Is a CRM and What Should It Do?


Get on Board with the Benefits of a Great CRM

What is CRM and what does it stand for?

According to Andrew Sobel, a leading strategist of building and maintaining professional relationships, customer relationship management (CRM) is “the ensemble of strategies, processes and systems that help you develop clients for life.” To add, CRM manages and analyzes important customer information that will increase sales and ultimately strengthen relationships with customers.

Why do you need CRM?

Customer relationship management is important because it helps you stay ahead of the competition when it comes to organizing potential, new and existing customers. Through HealingRadiusPro (HRPRO), you can store and manage an unlimited amount of information, such as customer relationships, email history, personal dates, with the ability to keep track of every task on hand.

Let’s say you own a small fitness center. You can use CRM to impress customers by greeting them on their birthday (in person or through email), celebrating a special day with unique promotions or rewarding them on their fitness regime. HRPRO can handle the task of memory so you can aim for professional growth and success.

What kind of features should your CRM have?


Five customers, 15 customers, 25 customers—oh, my! You may think it’s easy-peasy to manage your customers’ information in your head, but as your business grows, so will your customer base, making it harder to keep up with everyone. Using HRPRO for CRM will give you the ability to customize your own classification system that will help build and maintain your customer relationships with ease. Create and customize a system that is tailored to best fit your business practices, such as communication methods, contact information, and more.

Mobile access:

Since we’re already hooked to our smartphones 24/7, why not incorporate CRM into the mix? Having mobile access to manage and maintain client relationships will help boost sales, increase productivity and revenue, and ultimately put you a step ahead of your competitors. Whether you’re on a plane or at a remote location, you can easily use HRPRO to access customer data and keep up-to-date while on the move. It’s time to start working smarter, not harder.

Exceptional usability:

It’s important to make sure your CRM is easy to use with guaranteed quick access. This is what HRPRO strives to provide. By implementing a quality system, your customers and staff members will feel more confident and at ease about entering and sharing information in one centralized location. Being able to have all relationships contribute to your success will surely establish a committed and effective workforce.

Sales tracking:

HRPRO provides sales tracking for CRM purposes, which gives you the ability to track all sales opportunities, and follow the development of deals and promotions. Further, you can construct immediate reports on sales-related activities and productivity to determine the strengths and weaknesses of your efforts. Grow faster with the effective sales tracking feature.

Email marketing:

Why is it important to have email marketing amid other useful tools? Well, it’s a quick and cost-effective way to reach a large number of potential customers that will aid in business growth. Through HRPRO, you’re able to greet new prospects and create expectations by explaining special benefits like discounts, coupons or promotions. Another perk: You can further build lasting relationships by sending real-time messages to customers on their birthdays or other personal anniversaries.

You have been warned—CRM can increase sales and strengthen your relationships with customers. Do you dare to try?

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