How to Stand out as a Personal Trainer or Independent Therapist


Why fit in when you were born to stand out?

As the health and wellness industry blooms, you’re probably wondering what you can do to stand out from the large crowd of personal trainers and independent therapists out there. Yes, having proper education and experience certainly helps, but there’s more to it than that. It’s about authenticity, integrity and confidence. The most successful professionals are the ones who capture people’s attention and become a topic of conversation. Let’s take a look at the different ways you can stand out in today’s competitive market:

Understand your purpose

One of the greatest writers of all time once said, “The meaning of life is to find your gift. The purpose of life is to give it.” I couldn’t agree with you more, William Shakespeare.

Understanding your purpose is an essential step in creating and maintaining a thriving career. Decipher what exactly led you to choose a path of helping others in the health and wellness field. Which moment or event in your life changed the way you feel about alternative therapy and its useful and healing techniques? The reason “why” is your answer—your story, your brand, your aim.

Find your niche

Finding your niche is finding what you want to be known for. If you’re a personal trainer, do you want to be noted for your expertise in abdominal exercises, sports-related injuries and treatment, or weight loss? If you’re an independent massage therapist, do you excel most at trigger point therapy, reflexology, aromatherapy or Swedish massage techniques?

After you find your niche, you have the opportunity to evolve into a go-to person in that specific area. One way you can do this is by setting up an “ask the expert” table in your studio or fitness center—you can even provide a similar section through your social media outlet. You’ll be able to give advice on certain topics, thus becoming a trusted source of relative information.

Build a personal brand

Building a personal brand is building a unique voice and signature image that your customers will acknowledge and appreciate over time. Your efforts will influence how they perceive you and what they think of you. The content you write, the pictures you take, the services you provide and the information you share will all have an impact on your personal brand.

Tweak traditional exercises

To stand out from the crowd, try to stay away from the same traditional exercises that other health, wellness and fitness professionals practice. Make movements more dynamic and innovative, be interactive with your customers, and always be up to learning and improving. This will cause other customers to say, “Wow! I wish that was my personal trainer!”

Take advantage of social media

There’s a reason why social media outlets like Facebook, Twitter, Instagram, Pinterest and LinkedIn are so popular and well-received. Create and maintain an online presence that shows customers you’re willing to go that extra mile to keep them informed on your teachings and practices. Social media is a great way to communicate and connect with your community while also showcasing your personality.  

Create a website or blog that list all of your classes, services, products, current events and upcoming workshops. You can also provide a testimonials page to showcase your former customers’ success stories. Through this approach, you’ll be able to feed your potential, new and existing customers with pictures, insights and beneficial content.

Now that you have the basic steps down and ready to go, it’s time for the big picture, the master plan, the overall view. HealingRadiusPro offers everything you need to stand out and succeed in one easy-to-use location. Do you want to create the ultimate online presence for customers to find and select you, your business and your unique services? No problem. HRPRO is here for you.

Add a Comment

Your email address will not be published. Required fields are marked *