So you’ve gotten certified in your alternative healing specialty and now you’re ready for the big time: opening and owning your own wellness business. But where to begin? Well look no further because we’ve got a few do’s and don’ts you’ll want to consider before you open up shop!
Organize Your Finances Before you take on any financial risk, whether setting up an investment plan or literally opening your own business, you need to assess what your current financial situation is. Are there any debts you need to pay off? Do you have adequate emergency savings in place? Just in case? Start by reviewing your funds and pay attention to any weak spots. It’s also a safe bet to speak with a financial professional to help you sort and understand everything.
Start Too Big What you’re really looking for when you start any business is growth. If you start too big with fancy materials like ornate furniture, company t-shirts, or a 10+ member staff, you’re likely to spend all your start-up capital before you have regular clients. And regular clients are what will stimulate the growth your business needs to take off. Start small, expand when you’re able.
Draft a Kick-Ass Mission Statement Get your wellness business going in the right direction by drafting a mission statement that succinctly establishes your goals and objectives. Once you’ve got your mission statement (or statement of purpose), you’ll be able to start developing bigger and more strategic plans to keep your business open.
Run at the First Sign of Trouble From the business experts at Entrepreneur Magazine, remember: “Success doesn’t happen overnight and as soon as you let that sink in, you’re a step ahead of most.” Opening and operating your own business is hard! You’ll learn the importance of compromise and, trust us, you’re going to run into issues you’d’ve never imagined. But if you’re truly doing what you love, remember not to run at the first (second, third, or fourth) sign of trouble because you’ll be rewarded for it in ways you couldn’t have imagined either.
Feed Your Obsession You love what you do – it’s why you’re making it your (more than) full-time job! Be sure to keep feeding that love, even during the not-so-fun parts of owning a business. Whether it’s yoga, massage therapy, chiropractics, acupuncture, or something else entirely, your passion is what’s going to fuel your business and win over your clients.
End Your Relationships at Checkout In the healing and wellness industry, the way to keep your clients is to build a rapport and create a relationship with them. This means you’ll need to put in some effort beyond just seeing them in their appointments or in class. Keep track of important information so you can surprise them with gratitude when they least expect it, like on their birthday or anniversary of being your client. And be sure to stay in touch with them through emails and special notifications, like a monthly newsletter!
Use HealingRadiusPro to Your Advantage HealingRadiusPro is the premier business management program for healing and wellness professionals. It helps keep track of your calendar as well as your clients’ information (so it can really help with that last DON’T). You can also accept payment through HealingRadiusPro as well as manage your staff’s schedules and pay. Create an account today to learn more!
So as you start out on your wellness business endeavors, keep these do’s and don’ts in mind. And good luck with everything!
Kat Wiseman is a content writer for Span Enterprises in Rock Hill, SC. She has a B.A. in English-Creative Writing from Winthrop University and her RYT 200 from Yoga Alliance. When she's not writing or doing yoga, she enjoys Netflix marathons, mystery novels, and being at the beach.