When you start out in the alternative health and wellness industry, obviously your number one goal is to bring relief and healing to those in your community. And an important thing that’ll keep that goal realistic and within reach is an entrepreneurial spirit. So whether your calling is yoga, massage, Reiki, acupuncture, or something else entirely, we’ve got six of the most important business pointers to help get you started in the alternative therapy industry!
Get Qualified & Certified
Before you put any work or money into creating a business in the alternative therapy industry, you’ll need to invest in yourself to get qualified in your chosen field. Not only will the right qualifications make you a better, more stand-out therapist or instructor, but getting certified can also help protect you from any legal liability you may encounter.
When getting certified, remember to consider what you’re aiming to achieve with your business in order to select the best program or courses for you. Depending on your program, once you’re finished, you’ll have either a certification or degree in your therapy of choice!
Pick a Catchy Trading Name
This is the first thing people are going to see associated with your business, so make sure to pick a good one! You’ll want something catchy that also represents you as a wellness professional, something professional and eye-catching. Simple enough, right?
Try to come up with a few names in case one or more is already in use. You can do a domain name and web search to check on this. Once you have a name, you’ll need to get it registered as an official business, corporation, or limited liability company (LLC). This helps protect your personal assets and makes handling your financials come tax time a lot easier.
Make Sure You’re Fully Equipped
Once you’ve gotten certified and you’ve gotten your name, you’ve gotta get your space! Now it’s time to invest in your actual, physical business. You should’ve learned in your training what all is needed to create a well-stocked healing space specifically for your therapy and now’s the time to implement that. Keep in mind though that equipment can be expensive, so you’ll want to make sure to maintain a reasonable budget and only buy what you need to get started. Once you’ve gotten a few regular clients and some consistent income, you can expand to meet any other needs.
Come Up with a Marketing Plan
An important question to ask here is, “What separates me from everyone else?” It’s no secret that the alternative wellness industry is full of healers and you’ll need to come up with a kick-butt marketing plan to make yourself and your business stand out. According to Forbes, marketing plans should consist of specific activities you intend to take on as well as identify how each activity is targeted to your chosen audience and how you’ll measure success. You’ll also need to stay flexible with your marketing plan, making adjustments as necessary when something isn’t working out.
Network, Network, Network!
Face-to-face networking is always ideal, but don’t discount social networking sites that allow you to easily research and connect with potential clients, as well as other professionals in your field. Socializing at local business networking events can also help you get noticed. It’s also important to create and use a database to keep track of everyone you’ve communicated with along your networking journey.
Use HealingRadiusPro, Of Course!
HealingRadiusPro is the premier online business tool for alternative wellness professionals. With your HealingRadiusPro account, you can develop an effective marketing plan, keep track of goings-ons within your business, and schedule appointments and accept payments. And once you’ve listed your business on HealingRadiusPro, potential clients in your area can see and read about the services you offer, as well as sign up for an appointment online!
Kat Wiseman is a content writer for Span Enterprises in Rock Hill, SC. She has a B.A. in English-Creative Writing from Winthrop University and her RYT 200 from Yoga Alliance. When she's not writing or doing yoga, she enjoys Netflix marathons, mystery novels, and being at the beach.