Pilates is a relatively new health and wellness activity that aims to improve mental and physical strength by cleansing the body and strengthening core muscles. By starting your own pilates business or adding pilates classes to your health and wellness center, you might have the hottest new trend in town!
However, breaking into a new market and competing with local businesses, like established yoga centers or spinning classes, can be quite difficult. Don’t back down from the challenge: develop your business and reach higher levels of success with HealingRadiusPro.
HealingRadiusPro is a free online business management program designed for health and wellness center professionals to manage your staff, appointments, class schedules, and more.
Learn how to grow your business with HealingRadiusPro by following the simple steps below.
Implement Pilates Studio Software
Jump start your business by joining HealingRadiousPro. Link your website to your HealingRadiusPro profile and include information about the name, address, and hours of operations. Listing your business makes it easy for students to find and learn all about your center.
Create A Strong Community
When building an online presence for your business, it’s important to create content that isn’t necessarily geared towards marketing. Write articles about the history of your business, include information about how you got started and why. Have a “Frequently Asked Question” section on your page that answers your students’ questions in a simple manner. Also, start writing blogs to fill your online community with interesting and informative articles.
Nail Down The Class Schedule
HealingRadiusPro offers online pilates student management software that allows you to schedule classes for students to book online. HealingRadiusPro also tracks which classes are most in demand to give you an accurate report about which days of the week and times of day are most popular for classes. By scheduling more time slots around the most popular class times you’ll have more students coming through the door.
Provide Deals or Gift Certificates
Lure potential clients in with deals that they simply can’t refuse. Offer 50% off their first class, or 10% off if they book a class now. You can offer new students gift certificates to your studio after completing the beginners pilates course. Simply let your creative juices flow, because their are an endless amount of eye-catching deals for you to create in order to attract new clients.
Offer Workshops or Events
People are supposed to be coming to your pilates studio because they’re interested in pilates, but what happens when they aren’t exactly sure what pilates is? You’ll have to hook them another way! Offer a free introductory pilates workshop to generate interest.
Plan fun events like a free yoga bar or free coffee every Wednesday morning, or dancing Thursdays to have some weekly fun with your students. This is a perfect time to put your thinking hat on, because the possibilities for creative workshops and events are limitless.
Offer Pilates Classes Online
We’re smack in the middle of a new age of digital technology, my friend. Everyone wants to see videos in order to learn about new things, including pilates. Stream a few of your classes online to your site, YouTube, and social media platforms to build interest in pilates and your business. Traffic will flood to your site and your classes will fill up faster than ever!
Get Started With HealingRadiusPro
Your business won’t grow itself, but it might feel that way while managing it with HealingRadiusPro for free. Try out all of the advanced, time-saving tools for yourself and watch as your pilates studio starts to boom.
Allison Barfield is a content writer for Span Enterprises and has been writing since she first learned to hold a pencil, shortly after birth. After graduating from the University of South Carolina in 2013 with a B.A. in media arts she fell in love with marketing. She's been copy writing and managing multiple blogs ever since.