Have you recently entered the business world? Maybe you’ve been around for a while but still require some improvement in the marketing area. Whatever the case, it’s been said that one of the most difficult aspects of running a business is the challenge of reaching and retaining clients. And that all revolves around a marketing plan. Well, luckily, there are a handful of practices that cater to restricted budgets and limited resources, which will not only connect you with the right prospects but get everyone talking about your products and services, too. First, let’s consider the mistakes you may be making so you can learn from them and prepare accordingly, ultimately leading to better strategies and business success.
Not creating buzz through local awareness
This is an important step in increasing name recognition and educating people (potential clients) about your business. Reach out to local newspapers, trade magazines, and websites, then explain how your business can and will impact the local economy and even your industry.
Not increasing customer engagement through email marketing
Did you know that email is one of the most effective digital marketing tactics? It’s true. Email marketing comes in high on our list of recommendations for business growth at HealingRadiusPro—because it works. And it produces the highest return on marketing dollars invested.
Not leveraging social media
It’s free, easy, and offers a massive network of potential clients. A tip from us: identify the channels that reach your audience the best. Likewise, co-founder of ContentMarketer.io told Entreprenuer.com, “There are countless marketing channels you can use to engage customers, but which ones are right or wrong ultimately depends on who your audience is and where you can grab their attention.” So, Facebook, Twitter, Instagram? Figure out where they nest!
Not developing a customized mobile version of your website
I’m sure you already know that mobile-friendly sites are basically required for businesses to grow and succeed, especially today. Not only do they increase engagement and conversions, but valuable information becomes accessible from anywhere. Side note: make sure to provide easy-to-tap buttons and content that’s formatted to fit right on a mobile screen.
At the end of the day, marketing a business is crucial, but that doesn’t mean you need to invest a huge chunk of capital in doing so. Just rethink and relaunch your marketing strategy as you move forward. And if you know if any more popular marketing mistakes, please share them in the comment section below. As always, HealingRadiusPro is here for you!
Allison Barfield is a content writer for Span Enterprises and has been writing since she first learned to hold a pencil, shortly after birth. After graduating from the University of South Carolina in 2013 with a B.A. in media arts she fell in love with marketing. She's been copy writing and managing multiple blogs ever since.