Are you looking to boost your business in one day? No, we’re not talking about a miracle, but an open house rather. Hosting one is the perfect way for people (aka potential students) who are curious about your studio to come in and experience all of its goodness for free. It’s the opportunity for them to tour the grounds, speak with instructors, and even take a class, compliments of the house. For existing students, it’s your time to let them know about fresh and exciting things going on with your business. So, whenever you’re ready to get started, announce your studio’s open house in a big way! It’s exciting, after all!
What should you offer?
Our team at HealingRadiusPro suggests presenting a one-time exclusive introductory offer. For instance, it can be a certain percentage off a membership or package, a free class coupon, or a month of services at a discounted price, like 30 days of yoga for $30. It’s a promotion for anyone who comes that day—a way of saying thank you for signing up as a new student. Beyond that, your studio can provide raffles, prizes, and even tasty (and healthy) snacks.
What about advertisement?
There are a variety of ways to tell everyone about your upcoming event. You can put out balloons or an easy-to-read sign in front of your studio’s door. You can place an ad on your business website and make sure to post it to your Facebook page, asking friends and existing clients to share it. You can hand out postcards to other local businesses, even leaving them atop of counters or under the windshields of vehicles. You can create a newsletter. And, dun-dun-dun: You can also use HealingRadiusPro! We’re a simplistic business management tool that not only streamlines day-to-day operations but lets users showcase promotions and special deals, all for free.
In hopes that it’ll be a packed house, you’ll need an all-hands-on-deck team to answer any questions, handle new sign-ups, and jot down contact information. Hosting open houses can be a successful strategy for bringing in new students while keeping your existing ones, and making sure you’re growing your business year-round. If you have any more suggestions or recommendations for hosting the ultimate open house, we’d love it if you can share them in the comment section below!
Allison Barfield is a content writer for Span Enterprises and has been writing since she first learned to hold a pencil, shortly after birth. After graduating from the University of South Carolina in 2013 with a B.A. in media arts she fell in love with marketing. She's been copy writing and managing multiple blogs ever since.