We know that many businesses rely on online reviews to enhance their reputation, grow their customer base, and build trustworthy relationships, which is why HealingRadiusPro has such a feature that makes it easy for your own customers to leave reviews for your business. Just think about it: With one click of a button and a few taps on the keyboard, a customer can either drive business to you or drive it away. To handle reviews the right way, we’ve come up with a few steps that you can take to bring the best outcomes. Take a look below!
Show your professional side
Of course negative feedback is sometimes tough to take in, but looking on the positive side, it’s the perfect chance to show that you can remain calm, focused, professional, and genuinely interested in resolving any issues. According to a contributing writer with Entrepreneur.com, “A public response that is courteous, personal, and helpful can quickly turn an angry one-star review into an appreciative five-star review and win you a loyal repeat customer.” He continues, mentioning that a recent study by the National Association of Retail Marketing Services found “95 percent of unhappy customers will return if an issue is fixed quickly and efficiently.” That’s a high percentage if you ask us! So, if you’re able to turn negative feedback into a positive learning opportunity, then you’re able to experience the gratifying feeling of dismissing disappointment, denial, or blame with any negative review.
Improve your business
One of the best ways to use feedback from customers is considering their opinions that could ultimately help improve your wellness services or products. Keep in mind, though, that if one customer doesn’t like what you have to offer, it’s probably just not for them. But if a lot of customers are chiming in, providing similar feedback, then maybe it’s time to consider a change. Mashable says, “Make sure you have enough feedback and data to merit the change because you don’t need to pivot for a single person’s request.” Similarly, Insightly says, “Use customer feedback to improve your existing products and services. Your customers are telling you what they want, so listen to them to find out how you can make improvements or additions to your offerings to ensure you’re solving a problem for them.”
You’ve kept a close eye on what your customers need, what they like, and what they don’t like, but have you thanked them for that beneficial feedback? Nurturing relationships with your customers in this specific case is an important part of growing a successful wellness business. And Marketing Land says, “Whether the feedback is positive or critical, it will help you improve your brand and become more successful. Saying “thank you” ensures that feedback will keep coming in, and those customers will know that the time they give you is appreciated.” For different ways to say “thank you” to your customers, you can simply respond back to their reviews or consider HealingRadiusPro’s suggestions in a recent post on ways to express gratitude in the workplace.
No matter what type of business you run or the services you provide, the power of online reviews is high enough to make you stand out from competitors and build strong relationships with your customers. If you know of more ways to use online reviews, please share them in the comment section below. We at HealingRadiusPro want to continue growing a community of center owners and independent therapists who help each other thrive.
Allison Barfield is a content writer for Span Enterprises and has been writing since she first learned to hold a pencil, shortly after birth. After graduating from the University of South Carolina in 2013 with a B.A. in media arts she fell in love with marketing. She's been copy writing and managing multiple blogs ever since.