What is the most effective way to bring in clients and secure the loyalty of existing ones, motivating them to come back time and time again? Providing a powerful online experience! Think about it: When you search the web in hopes of finding solutions or encouraging purchasing decisions, would you go with the business who left you feeling bored and uninterested or the one who portrayed a unique presence? I think we can all agree on this one.
So, what happens when you’ve done your research, you can understand what clients value most, and you’re able to develop an action plan that creates such an experience? A recent study by PwC measured the experiences of approximately 6,000 U.S. consumers across 11 industries, and found that a “matchless customer experience” can help you “attract profitable new customers, keep your best customers, boost your profit margins, and command a price premium over competitors.” Say no more!
What exactly can you do to create the best online experience for your clients?
Wear their shoes
As you set up your business profile within HealingRadius’ online marketplace, first think—what would you want to see as a potential client? What features or tools would help give you the best online experience? Entrepreneur.com says, “Step into their shoes and ask yourself: What type of experience would I want? It’s more than simply avoiding negative experiences. It’s about creating a memorable one that will leave your customers wanting more.” So, whatever you decide, make it memorable and personalized as it will show your dedication. Forbes.com perfectly adds to that by saying, “Understanding what your audience needs will help you be able to interact with them on a more intimate level. Knowing what they want to read about and what they believe in will help you understand what you need to give to them. Once you understand this, you can give them everything they want.”
On your business profile, existing clients will be able to leave reviews about your service, treatments, and techniques, and potential clients will be able to read them. Why is that important? Not only will their feedback encourage others to book a class or appointment with you, but you’ll be able to respond to any questions, comments, or concerns, helping you build trustworthy and long-lasting relationships. And while the reassurance and positive words are what any business owner would hope for, you mustn’t neglect the negative feedback. It’s those comments that can help you improve the overall experience. Whitney Wood, managing partner of the Phelon Group, met up with Inc.com and said, “Once you gather customer feedback, it’s important to use that information to address specific challenges.”
Expand your horizons
What better way to create the best online experience than having numerous channels to interact with your clients? Your business profile will have links to any of your active social media pages for clients to click on—Facebook, Twitter, Google Plus, you name it. This will allow them to learn more about you while you get to understand their needs and ultimately grow your business. Social media is also a well-known way to provide superior customer service as Social Media Examiner says, “Giving people an awesome experience on social media increases customer satisfaction and builds long-term loyalty,” continuing with, “Customer experience is invaluable in improving customer satisfaction. Be good to your customers, listen to them, and they will be loyal to you and your brand.”
Make it count
When you use HealingRadius’ online marketplace to showcase your business, you’re able to customize your business profile to make it easy on clients’ eyes. Add a unique banner image, a detailed description of your business, the services you offer—the works. Another benefit you’ll reap is HealingRadius’ MVP, or the “book now” icon that lets clients book with you at any time of the day. Tell me that doesn’t show you care about their convenience. Kissmetrics says, “In this age of automation and innovation, caring for your customers has never been more important. At any moment, an unhappy customer can share their opinion with the masses through social media and the web and negatively affect your business. That’s why it’s even more important than ever to create an excellent experience for your customers to help develop your company’s relationship with them into love.”
Ensuring your clients are completely satisfied with an online experience will be worth it in the end, and not to mention it will help you gain new referrals! Do you have any tips on creating the best online experience? If so, please share them in the comment section below! At HealingRadiusPro, we’re all about sharing effective ways to strive in the alternative health industry.
Allison Barfield is a content writer for Span Enterprises and has been writing since she first learned to hold a pencil, shortly after birth. After graduating from the University of South Carolina in 2013 with a B.A. in media arts she fell in love with marketing. She's been copy writing and managing multiple blogs ever since.