As a yoga studio owner, there’s a whole world out there that would benefit greatly from your passion and expertise in the alternative therapy industry and vice versa. Meeting and mingling with studio owners is a valuable way to expand and exchange knowledge, learn from the success of others, bring in more students, and promote each other’s businesses. But, how and where, you ask? There’s a large amount of yoga-related events, workshops, and different opportunities to connect you with like-minded individuals. To help out, the team at HealingRadiusPro has come up with a few ways to network—check them out below!
Local or international, some yoga studios and companies are known for hosting special events, such as workshops, guest lectures, festivals, and retreats, to help yogis meet and mingle with awesome people who are just like them. They can be located anywhere around the world, from New York City to Madrid, which is the perfect opportunity to travel and learn at the same time. For example, one of the biggest yoga events out there is the annual Yoga Journal LIVE! conference, which hosts the most experienced and respected yoga instructors, including Kathryn Budig and Rodney Yee!
With events and festivals come volunteer work. If you’re looking to meet new people, the best bet is finding an organization that needs an extra hand a few hours of the week. It can be a selfless service that allows you to feel a part of something big while encouraging you to develop acquaintances and professional relationships within the yoga community. Another option is to collaborate with a more well-known movement, like One Love Dallas. An opportunity like that can allow you to work with nonprofit organizations and dedicated yogis, draw awareness, and raise funds for women worldwide.
Probably the most common way to network: social media. If you’re dying to get your name out there and collaborate with well-liked yoga studio owners and instructors in the virtual world, we highly suggest signing up with Facebook, Twitter, Pinterest, Instagram, Google+ or LinkedIn if you haven’t already. But, wait. With so many platforms out there, how do you know which one is better for you? First, spend some time researching where your students go, which means knowing your target audience. After ensuring the outlet you’re using is useful for your yoga business, you can begin getting involved with others by #reposting and engaging with content, which helps form positive connections and relationships.
It can be easy to network if you’re truly dedicated to it. With time, you’ll be on your way to accelerating and sustaining yogi success for your yoga studio! If you have any tips for networking, please share with us in the comment section below!
Allison Barfield is a content writer for Span Enterprises and has been writing since she first learned to hold a pencil, shortly after birth. After graduating from the University of South Carolina in 2013 with a B.A. in media arts she fell in love with marketing. She's been copy writing and managing multiple blogs ever since.