Your members are loyal to your business, stopping through your door almost daily to enjoy a session or class. You cater to your clients, giving them the best price and offering the widest service selection possible. But what about people from out of town? Does your business offer any special discounts or guest passes that welcome them? If the answer is no, don’t worry, I have a few tips to help draw more visiting customers to your door!
Why Travelers? According to the Bureau of Transportation Statistics, an average of 1.9 million people board a plane on a daily basis. AAA surveyed and found that 41.9 million people traveled 50 miles or more during the 4th of July holiday, and they project that 91.9 million will travel at Christmas.
Know where I’m going with this? A lot of people travel!
Offering special promotions and passes for visiting guests is an excellent way to advertise and bring in additional business. Your services could help the traveler relax from a busy day, or promote recovery from jet lag. For your company, it can be a constant flow of people visiting your business, as well as an increase in revenue.
So how do you do it? Glad you asked!
The Tips and Tricks
In the United States’ ten most healthy cities, yoga studios, fitness centers and wellness facilities are beginning to accommodate the traveling person. Here are a few tips to help you welcome more travelers to your business.
1. Offer Pay Per Class Options
Often a traveler will only be stopping through a city or town for a short period. Offering a membership to them would not do them much good. Instead, encourage more outside guests to visit by providing a pay per class option.
For example, a yoga studio in Chicago offers Ashtanga, Anusara and Vinyasa flow. Guests and members are welcome to pay per class with a low price of $10. Who wouldn’t jump at that deal after a long day on a cramped airplane?
2. Frequent Traveler Card
A person may pass through the same city multiple times a year. Why not reward them when they stop to visit your business multiple times? Provide your guests with a frequent traveler card. Each time they visit your studio, punch a star out of their card. If they visit seven times in a row, they get the next class for free. Although the out of town guests might not be visiting your city every day or week, a reward program will encourage them to stop by your business the next time they are in town.
3. Hotel Rewards
Nine times out of ten, most people who travel book reservations at a hotel. Why not set up a partnership with hotels? If a person books with your partner hotel, offer them a discount on your services. Advertising in a hotel is a sure way for your business to get noticed.
Open your doors to more opportunity and look to the fellow traveler. As the price of gas declines and the rate of vacations increase, your next market might just be the one that’s not local.
Did you love learning about how to accommodate travelers and out of town guest? If so, let us know in the comment section below or share your own blog with us.
Allison Barfield is a content writer for Span Enterprises and has been writing since she first learned to hold a pencil, shortly after birth. After graduating from the University of South Carolina in 2013 with a B.A. in media arts she fell in love with marketing. She's been copy writing and managing multiple blogs ever since.