Why Form Follows Function The impression that a potential customer gets when they walk through the door often determines whether or not they’re there to buy or are “just looking.” Similarly, if you’re aiming to bring people into your facility, dirty windows, outdated furnishings and an ugly facade are not likely to allow you to meet your goal. When a customer walks through the door, they are prepared to be wowed and want to be wowed. Meeting that expectation is crucial when it comes to retaining business. So, what is the importance of design in a studio space?
It Helps Establish Your Brand Every business has an image—a brand—that they present to customers as a way to show who they are and what they do. That brand has to connect with their chosen demographic, and if your facility fails to deliver on your advertised brand, you’re failing to reach your customer base. Just as you wouldn’t go to a outlet store for custom clothing, you wouldn’t go to a yoga studio that looked like CrossFit Box.
Think of some spaces you’ve visited that successfully convey both their message and style through decoration. Can you think of one? I bet you can name several. What is their brand? The most effective decoration branding is subtle. The white of a room might convey cleanliness. A hint of green might make the room feel natural. Plush furniture might make the space seem homey. With just a pinch of color, you can convey things about your business that may or may not be obvious from the name. So, before you slap your favorite color on the walls, sit back and think if that is really the image you want your customers to associate with your business.
It Helps Your Customers Feel More at Home We all like to relax. It’s the reason we go out of our way to make our environment comfortable and why we approach the more plush seating in whichever waiting room we’re stuck in. People who feel content usually stay put longer than those who feel anxious or uncomfortable.
From the second a client walks into your studio space, you want them to experience a sense of happiness and peace of mind. Why should plush furniture, feng shui basics and elements of your mission statement saturate the room? It will help relax those who are nervous or lacking confidence to use your services, and, in addition, it will give your regular customers a place to relax or re-energize.
Dr. Group from the Global Healing Center stresses the importance of color in managing stress. Blues, greens and yellows are good for elevating mood and eliminating anxiety in nervous participants. Giving a pop of those colors will let them relax and give the room a homey quality that many others lack, increasing popularity.
Every business has a space that is the heart of the business, the spot where the viewer truly gets to see what the business is all about. That space should act as the greeter to your studio. The lobby is a great place to put the heart of your business and you should decorate appropriately.The lobby should demonstrate your studio type, but it should also function as a welcome center. According to LiveStrong, the importance of color and decor in an exercise space is critically important to reinforce the importance of making careful choices. Before you make your decision, think carefully about what you want the space to say to the customer. It Helps Customers Get into the Correct Mindset for Your Studio Have you ever heard a customer say, “I just didn’t feel it?”
You might not believe it was due to a poorly designed space, however, that could very well be the case. According to Scientific American, it has been speculated that since the 1950s, color and architecture affect the mood of an office space. It was just recently that behavioral psychologists examined the hunch and came up with definitive evidence to suggest that mood and behavior are indeed influenced by the environment in which we surround ourselves with. With that said, choose your decor, color and flow carefully.
Whether it’s to amp students up for a Zumba class or get them pumped for a hard Martial Arts drill, the rest of your studio should aim to capture that emotion and put it on display.
What Does This Mean for You? Design is critical in the process of turning your studio space from bland to beautiful and booked with appointments! If you decide to hire a designer or tackle the task yourself, here are a few things to consider:
Hardwood, laminate, cork or bamboo floors are a must for several types of studios. They’re also warming and welcoming, which invigorates and relaxes at once. Avoid linoleum, concrete, marble and carpet.
Consider the type of class/classes you provide. If you teach children, you’ll need to focus on a more child-friendly atmosphere.
Lighting. It can set a mood. Choose yours carefully.
Mirrors or no mirrors? Is it distracting or do you want your students to watch themselves? Yoga studios, for example, require wall space.
Ask students to refrain from strong cologne and heavy perfume because others may be allergic. A slight scent is good for masking body odor, though, so suggest something clean and subtle.
Last but not least: ceiling height. For instance, some yoga poses require students to stretch their arms over their heads. Taller men especially might have difficulty achieving the position.
I hope these tips will get you started in your path to designing the most effective space for you and your studio! Namaste!
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Allison Barfield is a content writer for Span Enterprises and has been writing since she first learned to hold a pencil, shortly after birth. After graduating from the University of South Carolina in 2013 with a B.A. in media arts she fell in love with marketing. She's been copy writing and managing multiple blogs ever since.