Health and Fitness Consumer Trends: Part One


Who Is Working Out and Why They Are Working Out


Attention, please! Are you the owner of a fitness or recreation center, a boutique gym, or a dance, yoga or Pilates studio? If so, HRPRO has exclusive insights on the wellness industry along with health and fitness trends that every wellness center owner should know! Being aware of today’s trends will give you an idea of how to efficiently run your business, what products or services to offer, and how to better please your customers. It’s our mission to help you further succeed in your wellness career, which is why we’re breaking down the numbers that will ensure the best service for your customers.


To get the facts, we’ll refer to the 2014 Global Consumer Exercise Trends Survey conducted by Nielsen.


So, who exactly is exercising?

In 2014, Nielsen, an international information and measurement company, administered a research survey of 4,610 participants in 13 countries worldwide. They deciphered that 81 percent of millennials, or people who are between the ages of 18 and 34, already exercise or would like to. According to Nielsen’s bar graph, those who are currently active can be found engaging in fitness class activities, performing in a dance studio, or using the weight and cardio machines. Their least favorite exercises are indoor group training, boxing and working out with a personal trainer.

As a whole, Nielsen discovered that 78 percent of adults over the age of 18 already exercise or would like to. Age groups 35 to 54, and 55 and older, have been proven to spend most of their workout time in fitness classes or on the weight and cardio machines. Interestingly enough, boxing is the least participated exercise for both groups.


Next question: Why are they exercising?

Now that we know who exercises, let’s observe the motivation behind their regular workout routines. Continuing with Nielsen’s survey, all three age groups say their ideal fitness experience is more fun than relaxing or convenient. Further, 61 percent say the reason they exercise is because they know it’s good for them, 35 percent say it’s because they know it will give them a “pick-me-up,” and 26 percent say it’s because they want to achieve their fitness goals.

When it comes to the millennials alone, 47 percent say they exercise because they know it’s good for them, 32 percent say it’s because they know it will give them a “pick-me-up,” and 31 percent say it’s because they want to achieve their fitness goals.


Lastly: Why are they going to boutique gyms or facilities?

The average response to this question might be most useful for gym and facility owners. According to Nielsen, all age groups in comparison to millennials alone stand very close together in this particular study—63 percent of millennials and all ages say they go to gyms or facilities due to the type of people who go there. Additionally, 47 percent of all ages and 42 percent of millennials say they go due to the atmosphere, 40 percent of all ages and 38 percent of millennials say they go to get more personalized attention, and 29 percent of all ages and 34 percent of millennials say they go to follow new trends in fitness activities.

Well, there you have it, folks. I hope this information has given you more insight of your business path and what goals you would like to achieve. For assistance toward professional greatness, use HRPRO for unlimited tools like client management—a way to create a member database that will list the ages and interests of your students or customers. You’ll be able to tell if your class is full of millennials or people of all ages, which will further help you understand their motive and how you can better serve them. Get on the right track today!

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