Alternative and Complementary Therapies: Going into Business for Yourself
Have you always wanted to become an entrepreneur by starting your own alternative therapy business? Well, the HealingRadiusPro Gurus have come up with suggested steps to help you along your entrepreneurial journey! It’s also the perfect time to acquire our business management program that will serve as a guide to achieving professional success.
After the initial steps of getting qualified in your craft and choosing a trading name for your business, we will provide marketing, networking, organization, and a variety of other accessible tools. For instance, patients will be able to easily find and book appointments with you, and you will be able to schedule them through our easy-to-use calendar management option!
What do you say—is it time to establish your own alternative therapy business? Follow these six steps that will help you get going:
The first step to owning an alternative therapy business, such as massage therapy, is getting qualified. Becoming a professional therapist will surely open many doors, giving you a great opportunity to work with patients of all ages in the recovery of illness, injury and disability. Before pursuing instruction or training, it’s important to consider what you’re trying to achieve with your business in order to select the appropriate courses for you. Depending on the program, you will graduate with either a certification or degree in your chosen craft.
Choose a Trading Name
This is an important step because it’s your chance to choose a trading name that has a huge impact on clients and the business world. Take your time with this process—you want to make sure the name looks professional and eye-catching, especially when listed online, on business cards and part of a logo. You also want to make sure it’s different and unique. Conducting a domain name and Web search will notify you of any existing use. The next step in this branding effort is getting the name registered as an official business, corporation or limited liability company (LLC). Exciting, right?
Purchase Alternative Therapy Equipment
After completing the first two steps, finding studio space and therapy equipment is definitely required to further establish your soon-to-be successful business. It’s time to reference your training school for necessary products, such as therapy lotion, pain relief gel, massage cream, traditional basalt stones, massage mats, and other essentials. Equipment can be expensive so make sure to maintain a reasonable budget and only buy what you need—whether new or rarely used.
Develop a Marketing Plan
Due to the abundance of alternative therapists out there, it’s critical to develop a strategy that will help set you apart from the competition. Enter: A well-constructed marketing plan. One question to ask yourself while developing a marketing plan is, “How am I going to separate myself from everyone else?” I believe you can differentiate yourself from a generalist by emerging as a specialist. For example, market yourself as a specialist in pain management, pregnancy-related discomfort, muscle injury, etc.
According to Forbes, a marketing plan should consist of specific activities you intend to undertake, identification of the audience each activity is targeted to, how you’re going to measure success, flexibility to allow adjustments as necessary, and a stipulation of who on your team is responsible for each activity.
Network in Your Community
Face-to-face interaction can be considered the best form of networking, but social networking sites allow you to easily research and connect with other professionals in your field. One site that sticks out in my mind is LinkedIn, a business-oriented networking site that links you with various people and helps maintain contact. Socializing at local business networking events will also get you noticed. This step is important because each and every business builds relationships with their associates and customer base, and you will do the same once your business gets rolling. Create and use a database to keep track of everyone that you’ve communicated with along your journey.
Surround Yourself with Mentors and Role Models
It is said that finding support is important to achieve most goals in life. Your role models may be industry leaders you have always idolized or people you know personally, but before you can surround yourself with such people, you should ask yourself, “What qualities do I respect the most?” Perhaps consider their desire to inspire, ability to tackle obstacles, acceptance of others and commitment to the community. Also, you shouldn’t be intimidated by those who have gone farther than you; they will only challenge you to evolve and provide mentorship throughout your career.
Now that you have an idea of how to start your business as an alternative therapist, let HealingRadiusPro assist you with the rest, such as developing an effective marketing plan, offering discounted services for first-timers, enabling patients to find and book appointments with you, and more.
Allison Barfield is a content writer for Span Enterprises and has been writing since she first learned to hold a pencil, shortly after birth. After graduating from the University of South Carolina in 2013 with a B.A. in media arts she fell in love with marketing. She's been copy writing and managing multiple blogs ever since.