“There are no great limits to growth because there are no limits of human intelligence, imagination, and wonder.” ~ Ronald Reagan
Are you an independent massage therapist looking for ways to lead your business toward success? You may be feeling overwhelmed by the abundance of alternative health professionals out there and not knowing which steps to follow to separate yourself from the competition. Well, have no fear—the HealingRadiusPro Gurus are here!
Business growth is about continually improving, expanding, and keeping up-to-date with the industry around you. We understand the importance of navigating business growth efficiently. It’s why we come to work every day—to develop and maintain a successful business management program that can help independent massage therapists like yourself.
There’s no doubt you’ll go through ups and downs, but as you assume control of your business growth, you will gain confidence in your strength and ability as an entrepreneur. I’ve put together four steps that will allow you to position yourself for such progress:
Register with an Alternative Therapy Association
To grow and thrive in the alternative health industry as an entrepreneur, establishing a membership with a noted massage therapy association will deliver a wide range of business benefits. You’ll be able to connect with fellow peers and leaders, gain access to tools, resources, advice and continuing education, and stay current on the latest massage therapy trends.
Such associations strive to protect members’ rights as alternative health providers and the massage therapy profession as a whole. If you’re unsure of which association to register with, search for a benefits package that will best suit your specific needs. Buckle up—you’re on the road to building a community in the industry that will ultimately lead to business growth and success.
Create Sales Promotions
If you’re wondering how to attract attention to your business, reel in new customers or keep existing customers from the competition, I suggest creating sales promotions that can influence business-boosting results over a certain amount of time. Such promotions are designed to present specific product offers or events like “Bring a Friend,” “Buy One Massage, Get One Free,” “Extra 15 Minutes of Massage for a Referral,” and so on.
As you create sales promotions, try to decide what your ultimate goal is. Do you want to bring in new customers? Do you want your customers to schedule massage appointments or purchase products more frequently? Do you want past customers to give your services another try? By knowing the root of your promotion, you’ll have an idea of how much money to set aside, and the time and energy you’ll need to host a quality advertisement.
Network in Your Community
As stated in the Business 101 post, face-to-face interaction is considered one of the best forms of networking, but social networking sites allow you to easily research and connect with other professionals and entrepreneurs in your field, like massage therapists and alternative health leaders. A site to check out is LinkedIn, a business-oriented networking site that was designed to link you with various people and help maintain strong contact. Socializing at local business networking events is also a great method for business exposure and growth.
If you haven’t already done so, create and use a database to keep track of everyone that you’re communicating with along your entrepreneurial journey!
Take Responsibility for Your Success and Accomplishments
Maybe the most important tip—taking responsibility for your own success and accomplishments will only benefit you in the long run. As tough as it may sound, you can’t expect anybody else to expand your capabilities, seek information for your business growth or seize your opportunities as they arise. You have to be willing to do all of the hard work.
Although incredibly valuable, try not to depend solely on fellow industry professionals to widen your expertise. Use this time to become more familiar with your personality, strengths, weaknesses, and the areas in between that need development. Let go of old work habits as you try to acquire new ones. Explore different ways to improve. After all, you will want to know which steps made you successful once you’ve reached your goals, right?
Now that you have an idea of how to grow your business as an entrepreneur, let us help you with the rest. By using HealingRadiusPro features, you can make the time to focus on each of these steps without being distracted by unorganized schedules and calendars, unanswered emails, and so on. HRPRO will allow you to grow with ease. If these steps seem too advanced, you may want to refer to our Business 101 blog. We only want to see you grow in your massage therapy career!
Allison Barfield is a content writer for Span Enterprises and has been writing since she first learned to hold a pencil, shortly after birth. After graduating from the University of South Carolina in 2013 with a B.A. in media arts she fell in love with marketing. She's been copy writing and managing multiple blogs ever since.